Does Samsung LED sheeps dream of TV's?
Friday, March 20, 2009
Wildfire alert. Samsung has created a viral movie with sheeps. LED lighted sheeps to be accurate. Can sheeps act as a Pong game? Indeed. Fireworks? Definately.
Before I give you my personal opinion on this stunt from Samsung, indulge in this highly entertaining flick.
In less than a week this film gained more than 1 million views at YouTube alone. It's spreadability is without any doubt close to perfection.
But what makes this a good marketing stunt?
- The film contains elements of the key message from Samsung? LED lights.
- It's highy entertaining.
- It gives you a feeling that "is it really for real".
- If passing it along you don't feel "bought" by the brand, because the brand message is subtle.
In other words, the film itself is spot on as a standalone.
But, there is sometimes a but. If you follow the link to the Samsung page in the end, we end up on Samsung TV homepage. To enter choose your languange. One of them being EMA. In business lingo this usually reference Emerging Markets and Africa (or in some cases Americas). But how many people know that they live in EMA? I sure wouldn't like to live there. My country, Norway, didn't even exist. Yes it feels like nowhere quite often, but not that nowhere.
If you're asking people to visit a site, please make sure that entering is as easy as possible.
I don't know how many clicks I had to make to get to more info on LED technology, but it was too many. And no reference to the actual movie with the LED sheeps. No making of (how did they do that), no LED sheeps to download and so on.
Conclusion. Superb film, bad follow up. I call this a lost oppurtunity to nail the message further into my mind. I was after all ready for it. You had my positive interest. Don't get me wrong. In my opinion this must be worth the money invested. Congrats Samsung.
