Art(ist) for hire?

Here's a thought for marketers and advertising agencies.

The other day I talked to a friend of mine who happens to be one of the most talented young Norwegians painters (in my mind at least) about the art market. She noted that it wasn't exactly flurishing, and she told me that there were worries among her peers that they might not be able to live of their creativity.
Big shame, but even bigger shame, is the loss of this surplus of sheer creativity. There are definately artists that does not never ever sell out to commercial forces, but there are definately those who understand the benefits (and by that I mean more than cold cash).



WK London and Hi-Res! asked several artists to create short movies for Nokia. Good! But there's room for much more. Put a painter in a room with a programmer and a webdesigner and see what happens. Perhaps a exiting webpage. We are becoming generically boring in our web precense. This might be part of the antidote. Also, it will help artists continue to be able to make a living using their brilliant creativity. Society does not thrive because of the basics, but because of the art that inspire us.
Am I being naive? Perhaps. But I still think I'm onto something. So will you action? Go out and get inspired?
In the meantime (while you ponder if you have the guts) enjoy this Nokia movie.


Nokia E71 launch / 6 Billion People, 6 Billion Colours from Universal Everything on Vimeo.